In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. While you can't always control who links to you, successful SEO often includes promotion and outreach. This includes …

Learn about all the players in your business area. Users searching for your site on Google might not necessarily want to land on your homepage. The benefits are multifold, especially if the site in question is brand new. I'm not a big fan of manufactured goods. I prefer simple things …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? A proximity search uses the …

The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. In 2012, Google released another update, Penguin, aimed at …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. It should be applied to your content efforts, it should be applied to any sort …

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. The unique content is really key here. Make sure your …