Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Does searching for SEO Agency make your eyes light up when you see the …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! Quality …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Social Networking is bigger than ever these days! Sometimes known as "Online Reputation Management", getting involved with social media sites is the fundamental step with …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. In addition to personalized …