A do-it-yourself guide to keyword density

If there is no email address, you may want to call the owner directly. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it …

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Here's what industry insiders think about SEM

If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign …

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My thoughts on scraping

An authority on a topic can speak at length about it. Inbound links refer to links on other websites which point to your website. Building a brand's image begins with developing brand awareness. Are there any places in the UK to locate the finest rocking horses for sale ? Our preferences …

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Optimize your use of images for search engines

Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in …

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The Trust Factor

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. The optimal mix for an objective dealing with brand recognition will be …

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