Marketing objectives lead to the development of communications objectives that are matched to the product, target market, and product positioning. SEO experts understand the value of keeping up with their competitors. Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. For …

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and A great way to get keywords in the last twenty-five words is by adding it to your page footer after the copyright. If you administer a website - the best way to gain long-term results is by implementing web page optimisation …

Learn about all the players in your business area. Users searching for your site on Google might not necessarily want to land on your homepage. The benefits are multifold, especially if the site in question is brand new. I'm not a big fan of manufactured goods. I prefer simple things …

Choose your URL carefully. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Visual images range from concrete and realistic to highly abstract. So what does this mean for your business? Have you seen this wonderful antique …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest …

If there is no email address, you may want to call the owner directly. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? A proximity search uses the …

If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign …

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

That's also information to keep under your hat. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." You should also monitor trends to see what popular long tail keywords people are searching for and make sure you …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. When people hear about how great you are, they head to Google to discover more. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking …

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Search engines like aged domains …

An in-house program will be more consistent, due to a lower turnover rate in the creative team. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Building relationships is extremely important when …

A "link" is when another website talks about yours and "links" to you as attribution. Adaptive design systems adjust content to fit all forms of devices and to achieve consistent customer experiences through channel integration. The reason that most SEOs don't know technical SEO is because they don't spend enough …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Social Networking is bigger than ever these days! Sometimes known as "Online Reputation Management", getting involved with social media sites is the fundamental step with …

Statistics change over time, as they include numbers relevant to a particular period. Is it bringing you more eyeballs on your website and clients buying your products/services? There are several types of duplicate content. Its like looking for a place to find the best new rocking horse . For example …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. One approach is to add the "noindex,nofollow" meta robots …

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

Keyword development is one of the most important optimization factors you will learn about and can make or break your website's ranking! That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak …

A common misconception about SEO is that it's a one and done practice. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter …

The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. In 2012, Google released another update, Penguin, aimed at …

Page meta descriptions appear in search results, which means they should always match the page's content. There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good …

An authority on a topic can speak at length about it. Inbound links refer to links on other websites which point to your website. Building a brand's image begins with developing brand awareness. Are there any places in the UK to locate the finest rocking horses for sale ? Our preferences …

Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. It should be applied to your content efforts, it should be applied to any sort …

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. The unique content is really key here. Make sure your …

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. The optimal mix for an objective dealing with brand recognition will be …

Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as …

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. With a template to take care of design and programming, you can focus on content. I've seen businesses delighted by …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. Should I Block Google From Indexing My Duplicate Content? Some agencies provide specialized services. Have you seen these wonderful G&J Lines rocking …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale …

Your SEO strategy needs to be a continuous process. After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation …

You can use CSS to get around this problem. What's the first thing you do when you have a question? Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short …

It might not be the most specific way of finding the perfect keywords, but it's a good place to start. What's the first thing you do when you have a question? In 1998, the web was much easier. Its like looking for a place to find the best yorkshire rocking …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. In addition to personalized …