The Trust Factor

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. The optimal mix for an objective dealing with brand recognition will be …

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The first indication should be keyword research

Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as …

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The mysterious world of googlebot crawlers

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. With a template to take care of design and programming, you can focus on content. I've seen businesses delighted by …

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The ugly truth about indexed pages

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. Should I Block Google From Indexing My Duplicate Content? Some agencies provide specialized services. Have you seen these wonderful G&J Lines rocking …

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Things your competitors know about mobile search

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale …

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What can you do about domain authority right now?

You can use CSS to get around this problem. What's the first thing you do when you have a question? Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short …

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Make your site easier to navigate by using cloaking

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. In addition to personalized …

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