Google wants to see links that add value to users' experience. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by …

You've heard about Panda, Penguin and others (Google's code names for their algorithm changes)? Many people don't even bother to look in Google for news. Another interesting fact is that Beverley is one of the nicest places to live in the UK. Weak Article Bank can appear in many different …

This results in higher rankings for your website, driving more traffic, leads, and sales. Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). They may provide value similar to that of …

On a related note, higher authority sources tend to pass more authority than lower authority sources, so getting a link featured on a major publisher or .edu site is much more natural and much more powerful than stuffing one into an article directory. Depending on what shape your site's in …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. Respected is a trickier quality to evaluate, because it can't be objectively measured. Brand …

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. While you can't always control who links to you, successful SEO often includes promotion and outreach. This includes …

Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Many products become top of mind or top choice due to brand equity. The only problem is you have a …

Learn about all the players in your business area. Users searching for your site on Google might not necessarily want to land on your homepage. The benefits are multifold, especially if the site in question is brand new. I'm not a big fan of manufactured goods. I prefer simple things …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Visual images range from concrete and realistic to highly abstract. So what does this mean for your business? Have you seen this wonderful antique …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

If there is no email address, you may want to call the owner directly. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? A proximity search uses the …

If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign …

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. When people hear about how great you are, they head to Google to discover more. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking …

An in-house program will be more consistent, due to a lower turnover rate in the creative team. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Building relationships is extremely important when …

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

Keyword development is one of the most important optimization factors you will learn about and can make or break your website's ranking! That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak …

A common misconception about SEO is that it's a one and done practice. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter …

The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. In 2012, Google released another update, Penguin, aimed at …

An authority on a topic can speak at length about it. Inbound links refer to links on other websites which point to your website. Building a brand's image begins with developing brand awareness. Are there any places in the UK to locate the finest rocking horses for sale ? Our preferences …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and …

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. With a template to take care of design and programming, you can focus on content. I've seen businesses delighted by …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale …

You can use CSS to get around this problem. What's the first thing you do when you have a question? Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short …