Taking the route of custom development has its advantages and disadvantages. If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. Only link to pages on other websites that you think your …

Whether true or not, this is something I don't leave to chance. A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. The age of backlinks matter. Links that have existed for a long time weigh more heavily in …

Marketing objectives lead to the development of communications objectives that are matched to the product, target market, and product positioning. SEO experts understand the value of keeping up with their competitors. Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. For …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest …

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Search engines like aged domains …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Social Networking is bigger than ever these days! Sometimes known as "Online Reputation Management", getting involved with social media sites is the fundamental step with …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. One approach is to add the "noindex,nofollow" meta robots …

Page meta descriptions appear in search results, which means they should always match the page's content. There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good …

Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in …

It might not be the most specific way of finding the perfect keywords, but it's a good place to start. What's the first thing you do when you have a question? In 1998, the web was much easier. Its like looking for a place to find the best yorkshire rocking …