Its all about web portals

Learn about all the players in your business area. Users searching for your site on Google might not necessarily want to land on your homepage. The benefits are multifold, especially if the site in question is brand new. I'm not a big fan of manufactured goods. I prefer simple things …

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Headings and duplication

Choose your URL carefully. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service …

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How I improved my walled garden sites in one day

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Visual images range from concrete and realistic to highly abstract. So what does this mean for your business? Have you seen this wonderful antique …

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Small but important things to observe about CTR

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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My thoughts on walled garden sites

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Take the stress out of organic links

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest …

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A do-it-yourself guide to keyword density

If there is no email address, you may want to call the owner directly. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it …

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Here's what industry insiders think about SEM

If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign …

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Stand your SEO ground

Each listing on the SERP has three core components, which include the page title, page description, and page URL. When people hear about how great you are, they head to Google to discover more. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking …

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What are the positive aspects of quality on today's web?

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Search engines like aged domains …

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What your mum didn't tell you about inbound links

An in-house program will be more consistent, due to a lower turnover rate in the creative team. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Building relationships is extremely important when …

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Adjust your appearance in search by utilising splogs

A "link" is when another website talks about yours and "links" to you as attribution. Adaptive design systems adjust content to fit all forms of devices and to achieve consistent customer experiences through channel integration. The reason that most SEOs don't know technical SEO is because they don't spend enough …

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Advantages of blogs and how you can take advantage of this

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Social Networking is bigger than ever these days! Sometimes known as "Online Reputation Management", getting involved with social media sites is the fundamental step with …

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Analyse your existing CTR

Statistics change over time, as they include numbers relevant to a particular period. Is it bringing you more eyeballs on your website and clients buying your products/services? There are several types of duplicate content. Its like looking for a place to find the best new rocking horse . For example …

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Create Long & Statistics Based Content

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. One approach is to add the "noindex,nofollow" meta robots …

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Determining Relevance: Trust your gut when it comes to scraping

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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Gather customer intelligence

A common misconception about SEO is that it's a one and done practice. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter …

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How to deal with bread crumbs

The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. In 2012, Google released another update, Penguin, aimed at …

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My thoughts on scraping

An authority on a topic can speak at length about it. Inbound links refer to links on other websites which point to your website. Building a brand's image begins with developing brand awareness. Are there any places in the UK to locate the finest rocking horses for sale ? Our preferences …

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Optimize your use of images for search engines

Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in …

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The Trust Factor

If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. The optimal mix for an objective dealing with brand recognition will be …

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The first indication should be keyword research

Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as …

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The mysterious world of googlebot crawlers

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. With a template to take care of design and programming, you can focus on content. I've seen businesses delighted by …

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The ugly truth about indexed pages

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. Should I Block Google From Indexing My Duplicate Content? Some agencies provide specialized services. Have you seen these wonderful G&J Lines rocking …

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Things your competitors know about mobile search

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale …

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What can you do about domain authority right now?

You can use CSS to get around this problem. What's the first thing you do when you have a question? Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short …

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Make your site easier to navigate by using cloaking

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. In addition to personalized …

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