Establish your position regarding keyword density

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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What are the positive aspects of white hat SEO on today's web?

The disadvantage to these systems is that they're seldom used, compared to the big systems discussed earlier in this article. A good rule of thumb is: To improve SEO results, for any given block, the effort required is higher if blocks below are smaller. Do you get good customer responses …

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Google is aware that paid linking goes on

Google SEO, Matt Cutts (see article 26) said a while back, If you tell us where your videos are, we will try to index them a little bit harder. It's going to cost you extra. Book in for a Lucy Hall signature service that combines cutting-edge style with everyday wearability …

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Clarification about text links

Instead of writing about news within your own company, you can spin news from outside your company to include your company as a focus. Online web advertising reaches younger, more internetsavvy consumers. With a range of ideas to get you going, things to do in Hull will keep the whole …

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One important aspect is sitemaps

Google evaluated user queries based on their keyword content, then found "matching" websites that featured identical keyword phrases. There needs to be a clear hierarchy of importance for H1-H3 tags; if you don?t use all three correctly, then search engines won?t know how to correctly index your pages …

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Why most people will never be great at bounce rates

They try to game the system and figure out ways to squeeze in a link here or hack an opportunity there. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because …

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What are the positive aspects of CTR on today's web?

Instead, make sure your links are anchored in natural words-words that aren't forced, but have a meaningful value to the conversation. Though search engine rankings keep on changing from time to time (it's normal), make sure that you have built your site in the right way and regularly posting quality …

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Interesting facts I bet you never knew about reporting

After performing a local SEO audit, you should have a good idea of where you stand, and what areas you'll need to improve upon as you move forward. Some seek to tackle the whole world as their market; others start small by targeting their local region. Do you get good …

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Myths and misconceptions about nofollow links

The quality of the writing should indicate the linguistic histories of their writers. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will …

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Why most people will never be great at quality

The length of time a domain has been in circulation contributes partially to the domain authority it's given by Google. But, certain factors can influence the colloquialisms, sentence structure, and dialect of specific groups of people. If you wash a pashmina at a very cold temperature, it will be fine …

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Take the stress out of conversion rates

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Make a good use of inbound links

Google wants to see links that add value to users' experience. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by …

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Never underestimate the influence of analytics

Why is it Important to Remove Toxic Backlinks? Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). If you're planning on …

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Understanding sitemaps in relation to your marketing strategy

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

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Remember that authority sites make the web go round

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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When your use of anchor text becomes obsessive

This results in higher rankings for your website, driving more traffic, leads, and sales. Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). They may provide value similar to that of …

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How can I optimise googlebot crawlers across a Website?

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The key is …

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Invest in javascript

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! It's …

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How does your website look on different devices?

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! Quality …

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Semantically related keywords are now a thing

On a related note, higher authority sources tend to pass more authority than lower authority sources, so getting a link featured on a major publisher or .edu site is much more natural and much more powerful than stuffing one into an article directory. Depending on what shape your site's in …

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What everyone ought to know about SEM

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. Respected is a trickier quality to evaluate, because it can't be objectively measured. Brand …

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Let's follow white hat SEO best practise

Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Many products become top of mind or top choice due to brand equity. The only problem is you have a …

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