Take the stress out of conversion rates

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Make a good use of inbound links

Google wants to see links that add value to users' experience. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by …

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Never underestimate the influence of analytics

Why is it Important to Remove Toxic Backlinks? Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). If you're planning on …

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Understanding sitemaps in relation to your marketing strategy

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

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Remember that authority sites make the web go round

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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When your use of anchor text becomes obsessive

This results in higher rankings for your website, driving more traffic, leads, and sales. Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). They may provide value similar to that of …

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How can I optimise googlebot crawlers across a Website?

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The key is …

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Invest in javascript

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! It's …

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How does your website look on different devices?

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words! Quality …

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Semantically related keywords are now a thing

On a related note, higher authority sources tend to pass more authority than lower authority sources, so getting a link featured on a major publisher or .edu site is much more natural and much more powerful than stuffing one into an article directory. Depending on what shape your site's in …

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What everyone ought to know about SEM

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. Respected is a trickier quality to evaluate, because it can't be objectively measured. Brand …

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Let's follow white hat SEO best practise

Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Many products become top of mind or top choice due to brand equity. The only problem is you have a …

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How to diagnose nofollow links related issues

There are quite a number of different meta tags but we'll only be discussing the most common ones here. The destination address remains hidden in the text flow. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably …

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Google loves speed and so should you

Taking the route of custom development has its advantages and disadvantages. If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. Only link to pages on other websites that you think your …

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Things about SEO campaigns you have to experience yourself

Whether true or not, this is something I don't leave to chance. A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. The age of backlinks matter. Links that have existed for a long time weigh more heavily in …

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Lessons I've learned from user generated content

Marketing objectives lead to the development of communications objectives that are matched to the product, target market, and product positioning. SEO experts understand the value of keeping up with their competitors. Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. For …

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Its all about web portals

Learn about all the players in your business area. Users searching for your site on Google might not necessarily want to land on your homepage. The benefits are multifold, especially if the site in question is brand new. I'm not a big fan of manufactured goods. I prefer simple things …

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Headings and duplication

Choose your URL carefully. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service …

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How I improved my walled garden sites in one day

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Visual images range from concrete and realistic to highly abstract. So what does this mean for your business? Have you seen this wonderful antique …

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Small but important things to observe about CTR

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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My thoughts on walled garden sites

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Take the stress out of organic links

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest …

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A do-it-yourself guide to keyword density

If there is no email address, you may want to call the owner directly. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it …

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Here's what industry insiders think about SEM

If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign …

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Stand your SEO ground

Each listing on the SERP has three core components, which include the page title, page description, and page URL. When people hear about how great you are, they head to Google to discover more. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking …

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What are the positive aspects of quality on today's web?

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Search engines like aged domains …

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What your mum didn't tell you about inbound links

An in-house program will be more consistent, due to a lower turnover rate in the creative team. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Building relationships is extremely important when …

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